April 4, 2026
4.04 Miles
The 404 Run is Atlanta’s newest signature running event, created to honor the city’s unique culture, community, and area code (4.04 miles). This inaugural run will be on 404 Day, Saturday April 4, 2026. The event blends fitness, pride, and celebration into an unforgettable one-of-a-kind experience. This will be a fast course that will lead runners on an electrifying journey through some of the most beautiful and iconic areas of the city. Culminating in a celebration that only Atlanta can pull off. The 404 Run isn’t just a race — it’s Atlanta on display.
RUN * WALK * SPONSOR * CHEER * VOLUNTEER
Just Come Celebrate The A with Us!
Become a Founder
The first 404 registrants for The 404 Run will be Founders. It's the inaugural race, you only get one chance to be first! Your legacy will be cemented in ATL lore. Bibs 1-404 will be our Founders with the #1 registrant receiving fee waivers for The 404 Run future races - for life! Become part of this exclusive group.
Founders Perks
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VIP Registration & Swag Pickup
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Founding 404 Shirt
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Unique Founders Bib & Medal
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Recognition with Name on Founders Photo Wall
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Legacy Perks - Prioity Registration & Name Recognition forever
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Founders Certificate
Founders Certificate of Legacy
Founders Swag
Why Join Us
Race Day Schedule
8:00-8:55 Registration/Packet Pickup
8:45 Opening Ceremony & Warm up
9:00 Race Start
9:45 Award Ceremony
9:00 -12:00 Race Celebration
Finishers will receive a T-Shirt and Finisher’s medal with Founders receiving special swag.
Award Categories: Overall Male and Female. Top 3 Male and Female - 14 & Under, 15-19, 20-29, 30-39, 40-49, 50-59, 60+.
The race will be held on Atlanta's BeltLine & Park Corridor. Final course route and start/finish details are being finalized.
Celebrate the city. Honor a legacy.
Run For A Cause
Run the 404. Honor ATL. Fight cancer.
A portion of every registration goes to cancer research.
Who Are You Running For? ❤️
For many of us, running is personal.
Some runners choose to dedicate their miles to someone who is fighting cancer—or someone they’ve lost. If that’s meaningful to you, we invite you to make the 404 Run your moment of honor.
This is completely optional. There’s no obligation, no spotlight—just a quiet way to carry someone with you across the finish line.
If you choose, you’ll have the opportunity during registration to share the name of the person you’re running for. Their name may be included on our “Who Are You Running For?” dedication wall, a space created to honor strength, resilience, and love.
Whether you’re running for someone special—or simply running for yourself—you belong here.
Atlanta deserves a race as bold as its people.
The 404 Run Is It!
The 404 Run isn’t just a race — it’s Atlanta on display. And your company should be as well.
A culturally relevant moment: 4.04 miles on 4/04, surrounded by Atlanta’s most recognizable energy, music, and landmarks.
This is a premium, engaged audience: Runners, professionals, families, creatives, and community leaders who are proud of Atlanta and willing to invest in meaningful experiences.
Purpose with authenticity: Founded in honor of an Atlanta original lost to cancer, the event creates space for thousands of participants to honor someone they love—making impact personal, not performative.
Built for activation, not just logos: From interactive zones and experiential branding to social storytelling and earned media, sponsors become part of the experience, not background noise.
For brands that want more than impressions, the 404 Run offers connection.
Request Partnership Proposal
We will send you details on
partnering wtih The 404 Run
Run & Celebrate – Experience 4.04 miles of ATL pride, then party with us.
